Marketing for Pool Builders
Marketing services for South African pool builders
Marketing built for pool builders — from one-man teams to multi-crew operations.
We have marketed swimming pool companies, and only swimming pool companies, since 2004. Twenty-two years of knowing what turns a visitor into a real enquiry — and which enquiries are worth your time.
Why we are not like the last agency you used
Your ads were probably fine.
The page you sent them to was not.
Most pool builders who tell us "Google didn't work" were not losing at the auction. They were losing in the ten seconds after the click. That is the part almost nobody else touches — and it is the whole reason our clients get roughly three times the leads on the same budget.
We build the page, not just the ad
Ads, landing page, conversion tracking and every technical script — set up together, then improved on your live data. A click you have already paid for is far cheaper to convert than a new one is to buy.
We only do pools
Twenty-two years of pool campaigns across South Africa. We are not learning your industry on your budget. We already know which searches lead to a signed pool and which ones waste your money.
Entry-level or top end — your call
Chasing frequent smaller builds needs a completely different campaign to chasing six-figure ones. Fewer leads, far more targeted, or high volume at low cost. We build for whichever business you are actually running.
The conversion gap
Put your own numbers in.
Then flip the switch.
This starts at the industry-average conversion rate — what you would typically get running Google ads the usual way. Everything is editable. Nothing is rounded in our favour.
Your Google campaign, month by month
Based on an average cost per click of R8.50 in this market.
We recommend R5 000 a month as an absolute minimum.
Use your own honest number. This one is yours, not ours.
Three questions
Which package fits your business?
Answer all three and we will point you at the right one.
Packages & pricing
Three ways to get more pools in the ground
Every one of them is priced per month. No setup fees, ever.
3Quotes
Shared provincial campaign · 3Quotes.co.za
Nothing else to pay. No ad spend on top, no setup fee, no website needed.
- You need nothing — no website, no ads account, no setup
- We combine several builders' budgets into one campaign per province
- Bigger geographic targeting means cheaper clicks, and far cheaper leads
- We ask the client about their project before anyone is matched
- The three best-suited builders for that specific job get the lead
- Live from the day you say yes
Month to month. Cancel any time.
Match: —
Google Campaigns
Your own campaign, built for your business
We recommend R5 000 a month minimum in ad spend, paid straight to Google. So around R8 000 a month to start.
- Built uniquely for you — volume or top-end, your call
- Campaign setup, ad writing and ongoing management
- A landing page built on your website — you own it
- All conversion tracking and technical scripts installed
- Ongoing conversion-rate work on your live data
- Website fixes where the data says they will pay
No contract. One month's notice.
Match: —
Elite
The full system, for multi-team builders
For builders running several teams who need volume and need to close it. 3Quotes is separate — plenty of builders run both.
- Multiple Google campaigns — by area, by pool type, by intent
- A development programme for your website, not just fixes
- Automated quotation setup and follow-up
- A customised CRM built around how you actually sell
- Remarketing across YouTube
- Regular reporting and a strategy call
- Priority — Roger on the end of the phone
No contract. One month's notice.
Match: —
No website? Start with 3Quotes — it needs nothing from you. And we will happily quote you on building one. Request a quotation →
How 3Quotes works
Every pool buyer wants three quotes.
We decide which three.
They were always going to phone around. This way they find their three builders in one place and stop shopping — and you know exactly who you are up against, that they are not fly-by-nights, and that you can price the job properly.
- Fibreglass, roughly 8 × 4 m
- Budget around R220 000
- Sloping site, access is tight
- Wants to swim by December
- 1 A pool buyer searches, and lands on us One Google campaign per province, funded by several builders together. Bigger targeting, cheaper clicks, far cheaper leads than any of you could buy alone.
- 2 We find the builders closest to the job The first thing we establish is where the pool is going. Everyone too far away to do the job properly is out before the conversation even starts.
- 3 We ask about the actual project Type, size, budget, site, timing. A R220 000 fibreglass pool on a sloping site is not a job for everyone — and this is where most lead sellers simply stop.
- 4 Three genuinely suited builders get it The client gets the three best builders for their project. You get in front of the buyers most likely to actually use you — and you know who you are quoting against.
Fair questions
The three things builders always ask us
Most builders we speak to have been. Usually it was a twelve-month contract, a setup fee, a pretty report every month and no more pools sold at the end of it.
So: no setup fee, on any package. No long-term contract, on any package. 3Quotes is month to month — cancel it whenever you like. Google Campaigns and Elite ask for one month's notice, because there is real build work behind them, and that is the whole commitment.
We have been doing this one thing, for this one industry, since 2004. We are not going anywhere, and we would rather keep you for ten years than lock you in for one.
We hear this constantly, and the ads are almost never the problem. You paid for clicks, the clicks arrived, and then they landed on a page that gave them nothing to do.
The industry average conversion rate is around 4 to 5%. So out of a hundred people you paid for, four or five enquire and ninety-five walk. Our average is around 15%. Same ads, same budget, same clicks — roughly three times the leads, because we build the landing page, the tracking and the follow-up as one thing instead of handing you a click and calling it a day.
That is also why we charge for management rather than for clicks. The clicks are the easy part.
You already are. Almost every pool buyer in the country gets three quotes — the only question is whether you are one of the three they chose, or one of ten they found at random.
With 3Quotes the client stops shopping the moment they have their three. You know exactly who you are up against. You know they are real, established builders and not someone quoting out of a bakkie. So you can price the job properly, instead of guessing what some unknown competitor has undercut you by.
And if you want leads nobody else touches, that is exactly what Google Campaigns and Elite are for. Plenty of builders run both.
What actually happens next
Nobody asks you for a card on this page
You WhatsApp or phone us
Tell us which package caught your eye, or just tell us what your business needs. No form, no queue, no salesperson.
We review what you have now — free
Your website, your area, and what your competition is doing in it. You get that review whether you spend a rand with us or not.
You get a straight recommendation
Which package fits, what it will realistically do for you, and what it will not. If the answer is that you should not spend anything yet, we will say so.
Talk to us directly
No forms. No queue. Just a message.
We have been marketing swimming pool companies in South Africa since 2004. Send either of us a message and tell us about your business — we will tell you honestly what we think will work for it.